Jack Cohen - Tesco

You Can’t Do Business Sitting On Your A*se!

by Robin J Emdon

You can’t do business sitting on your a*se!

Or YCDBSOYA – is an an acronym created by Jack Cohen, the Founder of the UK’s largest retailer, Tesco.

Jack Cohen is an inspirational man! Son of Polish immigrant tailor, he lived in London and served in the first world war. He took his £30 demob money and purchased a market stall and stocked it with surplus army stock. Soon he had several market stalls, run by family members and he and his wife worked 7 days a week from dawn til late counting the takings.

By 1931, he had moved from the market stall business into the high street with two stores named Tesco (‘co’ from his surname and ‘te’ from his tea supplier, T.E. Stockwell). By 1939, he had a 100 stores!

Jack Cohen - Tesco

Sir John Cohen aka Jack

Jack Cohen was known for his reputation of hard work and being a risk taker, often taking the first units in newly developed shopping centres. Something more cautious retailers didn’t like doing in case no one followed. After the second world war, he was persuaded to open his stores as Supermarkets and through take-overs and mergers, by 1968 he ran the 4th largest chain store in the UK.

Today, Tesco has around 30% of the UK supermarket market, nearly double that of it’s nearest rivals, Wal-Mart (trading as Asda) and Sainsbury’s.

So Why the history lesson?

Well, first Jack Cohen is an inspirational man, and his achievements are certainly worth noting! And second Jack Cohen was famed giving his management team a tie pin that simply read… YCDBUSOYA! Of course, only those who bothered to ask, discovered its meaning. “You can’t do business sitting on your a*se!”

So true!

Although, many home based internet marketers may beg to differ! Running their business’s from their sofa or kitchen table, via a laptop or tablet computer! OK, Jack Cohen was long dead before these things were invented, and of course in one sense his meaning was quite literal. But in another, he simply meant – no one got rich by doing nothing!

From that perspective Jack Cohen’s message is as relevant today as it ever was!  And his life story, demonstrates most ably what can be achieved if you really work at your business!

Yes! Get Rich Schemes Are a Myth!

Isn’t this Jack’s core message? He didn’t get rich quickly, he got rich slowly through sheer hard work, discipline and courage! Perhaps a young Jack Cohen today, would do what the older one did in a lifetime, in just a handful of years? And that’s the beauty of internet marketing! You CAN get rich… quicker than Jack Cohen! Quickly? Probably not! But certainly, in a handful of years, it’s very, very possible – provided… you get off your metaphorical a*se!!

 

So, remember… YCDBSOYA!

Remember, if you want change in your life….

The change begins with YOU!

Robin J Emdon

 

 

 

 

 

Robin J Emdon
Coaching you to the top in marketing!

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P.S. I’d love to hear what you think about this, please comment below!

 

 

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Comments

  • What a message. This is so cool, especially when you sit on a bucket of ice!! lol

    • Hey Barry, it’s been awhile and that’s mainly because my website has some techno babble issues with your ‘lost’ comment. Thanks for leaving it though – not entirely sure how to respond – but I take your point! LOL ~Robin~

  • HI Robin,

    Even sitting at your computer in your kitchen table takes hard work. But it also takes time and know how. None of us knows how to do things without training, so there’s also education involved.

    But the idea is to do it. Put your ideas and brain power to work. Take your time, make impactful decisions, have patience and persistence.

    Thanks for the inspiring post Robin.

    Liz 🙂

    • Hey Liz, sorry, your message got lost in a website error, however thank you for your most excellent comment. Take massive action! ~Robin~

  • JMC Mason Rudolph

    Another great minute filled with gd stuff Robin….

    Can’t wait to pick your brain about this.
    -Mason

  • JMC Mason Rudolph

    Another awesome minute filled with gd stuff…

    Can’t wait to pick your brain on this one.
    -Mason

  • Paudie Callaghan

    Hi Robin, Very Interesting post, I agree with the YCDBSOYA. Also with a bit of hard work, discipline and courage. We can get rich in a handful of years. One sure thing is we as people won’t go to far by sitting on our backsides. Thanks for sharing 😉

  • Hi Robin,
    What a great post! As an American, I have certainly heard of Tesco, but never the inspirational story behind it!
    I see far too many people saying “I posted 1 classified and sat back to rake in the money”. Does it happen, sure. Will it for you? Uh, no. 🙂
    Takes hard work, dedication and constant learning and improvement.
    Because YCDBSOYA!
    -JP

  • Hi Robin,

    Great post and completely agree with YCDBSOYA.

    There is no alternative to hard work. Unfortunately people are always looking for easy money and get rich quickly guides / schemes which as you said is always. Those guides make their author rich.

  • All businesses take time to build. You have to work hard, have a vision, a good plan, and some persistence. Most people give up way to soon. Nothing worth accomplishing in life is fast, free or easy. Just my two cents. Nice post.

  • Jet

    Awesome post Robin! Agreed. Success comes with blood and perspiration offered. No one succeeded by just sitting down.

  • Harry Uppal

    Hi Robin,
    I completely agree that a person can’t get success without changing oneself. so thanks for the share.
    And have a great day.

  • vaishnav sawant

    There is no alternative to hard work. Unfortunately people are always looking for easy money and get rich quickly guides / schemes which as you said is always. Those guides make their author rich.

  • Jasani Tejas

    Hey Robin,

    What a message. This is so cool, I agree with the YCDBSOYA. Also with a bit of hard work, discipline and courage. We can get rich in a handful of years. One sure thing is we as people won’t go to far by sitting on our backsides.

    Thanks for the inspiring post Robin.

    • Robin J Emdon

      You’re welcome and thanks for you comment Jasani

  • Hi Robin,

    I have been regularly visiting your blog to get my regular inspiration but this one was the best, it had me brimming with excitement and dance on the chair. I probably will have YCDBSOYA tattooed on my body 🙂

  • Hello Robin,

    Great Infrmation. I concur with the YCDBSOYA. Additionally with a touch of diligent work, teach and strength. We can get rich in a modest bunch of years. One beyond any doubt thing is we as individuals won’t go to far by sitting on our posteriors.

    A debt of gratitude is in order for the rousing post Robin.

  • One of my biggest pet peeves is when people claim that making money online is easy. In fact, it’s probably much harder than a lot of other ways! Just cause I’m sitting doens’t make it easy…

  • robert williams

    nice information published..

  • Rahul Upadhyay

    Hiii,
    The estimate of writing your blog post is very good. The simplest language you use when writing articles is appreciated. The information you give will prove to be of great value to me, I hope that. It is our wish that you continue to write great articles in such a future. Thanks for sharing this article. Thank you

    • Robin J Emdon

      In your haste to leave a comment you clearly forgot to actually read the article! However, thanks for the comment all the same 🙂

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