You Can’t Do Business Sitting On Your A*se!
You can’t do business sitting on your a*se!
Or YCDBSOYA – is an an acronym created by Jack Cohen, the Founder of the UK’s largest retailer, Tesco.
Jack Cohen is an inspirational man! Son of Polish immigrant tailor, he lived in London and served in the first world war. He took his £30 demob money and purchased a market stall and stocked it with surplus army stock. Soon he had several market stalls, run by family members and he and his wife worked 7 days a week from dawn til late counting the takings.
By 1931, he had moved from the market stall business into the high street with two stores named Tesco (‘co’ from his surname and ‘te’ from his tea supplier, T.E. Stockwell). By 1939, he had a 100 stores!
Jack Cohen was known for his reputation of hard work and being a risk taker, often taking the first units in newly developed shopping centres. Something more cautious retailers didn’t like doing in case no one followed. After the second world war, he was persuaded to open his stores as Supermarkets and through take-overs and mergers, by 1968 he ran the 4th largest chain store in the UK.
Today, Tesco has around 30% of the UK supermarket market, nearly double that of it’s nearest rivals, Wal-Mart (trading as Asda) and Sainsbury’s.
So Why the history lesson?
Well, first Jack Cohen is an inspirational man, and his achievements are certainly worth noting! And second Jack Cohen was famed giving his management team a tie pin that simply read… YCDBUSOYA! Of course, only those who bothered to ask, discovered its meaning. “You can’t do business sitting on your a*se!”
Although, many home based internet marketers may beg to differ! Running their business’s from their sofa or kitchen table, via a laptop or tablet computer! OK, Jack Cohen was long dead before these things were invented, and of course in one sense his meaning was quite literal. But in another, he simply meant – no one got rich by doing nothing!
From that perspective Jack Cohen’s message is as relevant today as it ever was! And his life story, demonstrates most ably what can be achieved if you really work at your business!
Yes! Get Rich Schemes Are a Myth!
Isn’t this Jack’s core message? He didn’t get rich quickly, he got rich slowly through sheer hard work, discipline and courage! Perhaps a young Jack Cohen today, would do what the older one did in a lifetime, in just a handful of years? And that’s the beauty of internet marketing! You CAN get rich… quicker than Jack Cohen! Quickly? Probably not! But certainly, in a handful of years, it’s very, very possible – provided… you get off your metaphorical a*se!!
So, remember… YCDBSOYA!
Remember, if you want change in your life….
The change begins with YOU!
Robin J Emdon
Coaching you to the top in marketing!
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