The Secret of Think and Grow Rich

by Robin J Emdon

What do you think ‘The Secret’ of Think and Grow Rich by Napoleon Hill is?

Napoleon Hill

Is it the same as the secret revealed in Rhonda Byrne’s movie ‘The Secret’?

 The Law of Attraction!

Surprisingly…. NO, it isn’t!

Over the years there have many reprints of Think and Grow Rich, but did you realise that the publishers methodically removed ‘The Secret’ from the 1960 2nd Edition and EVERY reprint thereafter.

In total they removed around a 100 pages of the 1937 original classic and in truth, to some it is a hard read with old fashioned language and with racial and sexual incorrectness (not that I believe Hill was either of those things, he was simply writing in the style of his generation).

But more seriously, it appears the publishers got ‘cold feet’ and simply removed ‘The Secret’ that Hill promises you will repeatedly discover in every chapter of this magnificent book. Perhaps they thought the buying public were not ready for it? I don’t know.

Nevertheless, this writer believes that ‘Think and Grow Rich’ is probably the greatest ‘shelf development’ book of all time! PROVIDED you read the ORIGINAL edition!

Seriously, I have read literally hundreds of ‘shelf development’ books and if I had a penny for every time I heard myself say… “oh! Napoleon Hill said the same thing in ‘Think and Grow Rich’!” – I would have accumulated great wealth from those pennies alone!

In fact I’d go as far as to say, if you read the original edition and NO other  ‘shelf development’ book ever – you would not be doing yourself any kind of disservice at all.

It is simply, a masterpiece!

But what is this great secret that Hill promises will reveal itself to you in every chapter of Think & Grow Rich?

Well, the first time I read Think and Grow Rich I must confess I was somewhat perplexed! And for many years I thought I was just being very stupid for not really understanding.

In the end I concluded it was indeed ‘The Law of Attraction’ and left it, somewhat dissatisfied, at that.

For much that the Law of Attraction has to offer, I do not believe it is what all those ‘successful’ people understood, in order to gain their great wealth. It is NOT the Pandora’s box of tricks that transforms your life. No… ‘The Secret’ is something far more subtle, yet hugely powerful!

I discovered this when I stumbled across an authentic reprint of the original 1st edition, and oh my goodness! This was a totally different book!

‘The Secret’ is indeed revealed within its pages. I’ve seen it mentioned by name nearly 60 times (ALL of which were deleted from the 2nd edition!).

So now it’s your turn to discover ‘The Secret’ for yourself!

What? Am I not going to tell you what it is?

Heck no! And rob you of the pleasure of discovering it within the pages of this masterpiece!

I will say this though, removing ‘The Secret’ wasn’t the only thing the publishers took out. They also took out a key message, which is, whilst when we talk about ‘rich’ we normally think of money, Hill made it clear he meant ‘richness’ in health, spirituality, emotions and ALL aspects of your life.

Why the publishers edited that out I really don’t understand! The title of the book alone has been a barrier to many potential readers who believed that it was just about money. It’s not!

So, without further ado… get yourself a copy of the original 1st Edition published in 1937!

To make that easier for you, if you want to start reading it right away, you can download it from this site. All you need to do is fill in the form below and you’ll get it instantly available for reading on your e-reader or PC.

Remember, if you want change in your life….

The change begins with YOU!

Robin J Emdon






Robin J Emdon
Coaching you to the top in marketing!

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P.S. I’d love to hear what you think about this, please comment below!

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  • Gary Boardman

    Hi Robin,
    I too have felt as though I was misunderstanding of this book.
    Thank you for pointing me in the right direction I will be sure to read this version of the book in the hope that it will enlighten me.

    Onward And Upwards To Success


    • Hey Gary!

      Oh yes!!! And do please come back and tell us when you have uncovered ‘The Secret’ that those dratted publishers felt we couldn’t handle!


  • Jon Patrick

    Hey Robin,
    Amazing, fantastic book that should be required reading in High Schools, but we all know it won’t be. One of those books you’ll come back to over and over again, and it’ll always teach you something new!
    May I also add, for those who aren’t big readers or limited time, go pick up an audio copy and listen to it if you can’t read it. It’s worth it and an important investment in yourself!

    • Hey Patrick!

      No, sadly, it will never be required reading in High Schools. Still, look on the bright side – we have the opportunity to introduce it generations of folk who will be so happy we did! 🙂

      And yes, absolutely… It’s available in many formats – audio is a good idea… though again, be sure to check the audio is of the ORIGINAL version!


  • Neamat Tawadrous

    Hi Robin,

    Thanks for the clarification as I never knew that there is more than one edition to this valuable book of Napoleon Hill. I signed up and I will make sure to read it.

    Thanks for sharing,

    Be Blessed,


    • Hey Neamat! 🙂

      Yeah, curious isn’t it? That there’s so many changes between the two editions. I hope you enjoy it and get the value that Hill originally intended!

      Thanks for dropping by!


  • Nate Leung

    Hi Robin, I would have to agree, most people do consider being rich has to do with money but that is not what makes you happy in the end. Hill said it best ‘richness’ is in health, spirituality, emotions and ALL aspects of your life. I can’t wait to read the book and discover what the “secret” is. I hope to learn something from this book and use it in my business as an Entrepreneur.

    • Hi Nate,

      That’s great! Be sure to pop back and let me know what you discovered and if it made a difference for you!


  • Nate Leung

    Think & Grow Rich sounds like a great book, and I feel I would learn a lot from it. I would have to agree with Hill, that being rich is not about money. Being rich in health and spirituality will help you succeed in the long run. I can’t wait to read the book and discover what the “secret” is, and to learn something from it as an Entrepreneur.

    • Hey Nate, 🙂

      Enjoy reading Think & Grow Rich. I’ve just gotten myself it on audio too. Immersion is the key!

      My best,


  • William O'Toole

    Hey Robin

    It’s been a while! I should have caught up with you sooner!

    I love this book..Audio file.

    I think there should be a special business school that all the school kids should go on straight after coming out of school.

    They don’t teach this kinda stuff and they should.

    Otherwise people fall into ‘society’s trap’

    Know what I mean?


    • Hey William, 🙂

      You mean the ‘Rat Race’ William?!!!

      Yeah, I have it on audio too! It’s certainly an amazing book and I absolutely agree we need our kids to learn it too. Unfortunately for similar reasons to why the publishers edited OUT the ‘secret’ in 1960, I fear we may never see it in our schools. They are just too afraid of what they might unleash! Go figure!!???


  • Adrienne

    Why am I not surprised Robin! Thank goodness I’m not the ONLY person who read Think and Grow Rich and was still scratching my head wondering what the big secret was. I thought am I the only person that doesn’t get this!

    Now I am a little slower learning some things and to me it was written in a foreign language so it was a little over my head.

    I appreciate you letting us know that the 2nd edition has been edited and for some unknown reason that part was left out. Why in the world would they even do that anyway! Okay, guess I’ll have to get my hands on that original edition then.

    Thanks for letting us have access to that. I’ll be back when I actually have some time to read it.


    • Hey Adrienne,

      No… it wasn’t just you! 🙂

      Curiously, the reason the 1st Edition (1937) is not copyrighted is because when the 2nd edition came out in 1960 Hill simply failed to renew the copyright!

      I cannot know why he did this… but I’d like to think that maybe under pressure from his publishers to edit out the ‘heart’ of his masterpiece, maybe he felt that by letting the 1st edition fall into the public domain, he knew his original work, (which represented 20 years of study!) would survive! Whereas, had the publishers retained copyright of the 1st edition and let it drop out of print, it would have been lost forever to generations of people.

      Why did the publishers take out ‘the secret’ – that remains a mystery! Curiously, even Rhonda Byrnes movie, ‘The Secret’ contains no such thing! They state it’s ‘The Law of Attraction’ – but, it’s NOT! That’s only a part of it. It’s like you have HALF the recipe for a cake and you’re supposed to guess the rest!

      Maybe get yourself a copy of the original on audio Adrienne? I have it and play it back at 3 times speed! LOL – The ‘original’ should be around 9 hours of audio! As opposed to say, 6 hours if it’s the 2nd edition!


  • Hi Robin,

    I haven’t read Think and Grow Rich but I read what’s probably similar called ‘The science of Getting rich’ by Wallace Wattles. The book reveals the secrets of wealth that most of us don’t know that we already have. Basically if you’re not rich, it’s because you are not thinking ‘rich’. The guide was excellent.

    One of these days I’ll read this guide too.


    • Hey Liz!

      Yes! That’s exactly why I give complimentary e-book copies of BOTH books on this site! Wattles taught it very succinctly in 1910 and Hill developed it, added extensive ‘proofs’ and refined it in 1937. And for someone who just wants to go the nub of the issue, and use a more contemporary method, I’ve also recommended on this site, Eufeeling by Frank Kinslow.

      They’re ALL worth a read!


  • Andrew Stark

    Hi Robin,

    I will have to see what version I have, but I thought the secret was that by reading it you will know when your ready to take full advantage of the opportunity that will present itself to you at the right time in your life.

    Like others I don’t have the time to read, so it will have to be the audio version.

    Thanks for pointing out that the publishers took bits out when changing the version.


    • Hi Andrew!

      Nope! That’s not the secret! Sorry! LOL

      And yes, audio is a great solution! That’s my preference for sure! And I listen at treble speed too! 😉

      If you want a short cut… and a completely contemporary take on it. Check out my article on ‘Eufeeling’ by Frank Kinslow. Also available on audio. It is lightly derivative of Think and Grow Rich and a much easier read/listen!

      And yes, the publishers took out a lot! ALL of the Secret in fact! Tsk tsk

      Let me know what you think when you get chance to check out ‘Eufeeling’!

      My best,


  • Mindset is indeed the name of the game! Having an open, growth mindset is key to success. I’ve noticed so many people dreaming of success without the right mindset and ACTION to make it happen. And yes, the key is RICHNESS beyond just money and material possessions 🙂

    • Robin J Emdon

      Hi Natalie, thanks for taking the time to leave a comment 🙂

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